What are key promotion strategies the brand employ?
Promotion Strategies of Maybelline. The company used tree term of category :
Ø Sales promotion
Maybelline Sale up to 25% Only at Watsons
1 – 30 September 2009 : Maybelline Raya Promotion
Celebrate this Raya with Maybelline New York 1 Festive Occasion, 2 Fabulous Offers 1000 FREE Lipsticks to be given away
The ad invited readers to send the message, MAYBELLINE, in exchange for a chance to win free lash stylist mascara.
Challenge to Change
Bring local powder brand to exchange Maybelline clear smooth powder 1 piece at Watsons
Ø Advertising (television, website on the internet )
This is advertising for Maybelline's new Falsies mascara features Emily Didonato, Erin Wasson and Jessica White. It explains that this new mascara thickens lashes because of a new system of thickening. It gives a graphic representation of this new lash thickening system. It shows these models throwing out their “false eyelashes” because they are now able to get the same effect with this new mascara.
Maybelline Jade Werbespot für Colossal Cat Eyes Mascara
WHAT MAKE THE BRAND SUCCESSFUL?
What makes Maybelline Great Lash a standout in a sea of mascaras? For me, Maybelline's great quality at a terrific price. Maybelline started its success with eye makeup, selling cake mascara in 1917, the first modern eye cosmetic women were able to wear everyday. Originally only sold by mail, women's popular demand for the product caused it to appear in drug stores, and the rest is history!
Makeup artists agree with consumers and choose Maybelline to grace their cosmetics bags. This renowned Maybelline product "conditions as it thickens", making it serve double duty, beautifully. The special formula allows lashes to look twice as long and twice as thick. The simple straightforward brush style applicator allows the product to glide on smoothly without clumping or globbing, leaving lashes looking naturally long and lush.
This Maybelline product is suitable for most customers, as it is hypo-allergenic and safe for contact lens wearers. In order to remove, you can simply wash it off, making it super easy to wear. There is also a waterproof formula if you are worried about it coming off too easily.
This make up product has been honored many times over as being a "best of beauty" item or "reader's choice" by a variety of industry experts and publications including Allure, Teen Vogue, Essence and Woman's Day. This Maybelline product is a winner thanks to its consistent ability to create great lashes at a great price.
Today Maybelline is successful as the number one cosmetic franchise that is available in 129 countries. Maybelline sells a wide variety of products for every section of the face, however their eye cosmetics continue to reign supreme.
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