Product Line & Logo
For “Maybelline” ,there are many product line (a kind of product) such as eye liner, lipstick, eye shadow and powder. Mascara is a one of product lines that I focus on.
Maybelline Product Lines
Meaning and origin: Maybelline
Maybelline is a English girl name. The meaning of the name is `loveable or Bitter Beauty`.
What does the cosmetics name Maybelline mean?
The name Maybelline comes from the founder TL Williams, it is named after his sister “Maybel” who gave him the idea for mascara.
MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.
Slogan
Why does a slogan mean to me?It means that she is might have been born beautiful or she could be beautiful because of Maybelline I think its trying to tell people that you will be beautiful when you wear Maybelline
Target Group
Maybelline’s core target group is primarily women .
Positioning
For Maybelline, the positioning of brand is Quality, reputation, sensation, and new innovation such as product design the company has responded customer’s satisfaction. Today, Maybelline is focused on helping women feel more beautiful and recognizing their individuality and potential through education and empowerment.
Key of successful
· Maybelline, it accessible to women everywhere and empowering women worldwide to make the most of their unique beauty potential.
· Maybelline New York tried to adapt product for women in society. Maybelline product have a beauty and modern product follow aim or target group.
· Maybelline, the key was advertising --especially by the manufacturer--followed by product performance, brand recognition and low prices.
Current , Maybelline New York is a cosmetic brand ranking first in the world and available in over 90 countries worldwide product Maybelline New York are sold in retail pharmacies, retail sales of affordable; supermarkets, shops specific products for beauty. Almost everywhere in Australia.
keep the pinky tone : ) very nice
ตอบลบi love the diagram as well!
August 6, 2011
ตอบลบDear, Maybelline's brand manager:
As our business relationship, I would like to say thank you for your invitation with my brand. On behalf of NESCAFÉ GM in Thailand, I feel so honorable and proud to be the part of your developing brand. MAYBELLIN is a famous center of cosmetics such as Lipsticks, Mascara, Powder, Eye Shadow and so on.
I really impress with slogan of your brand, MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE, because it's clear. Your products can makes women become more beautiful and attractive of the opposite sex. Your picture on the heading is very attractive that it makes me feel would like to make up so that become beautiful more like your presenter. You can use same size of front that it's a good thing. I have my three suggestions for your own company. First of all, you may add video or music about advertising of your brand. Secondly, I think that you may add or make background in part of your body in order to attract customers or audiences. Thirdly, you may adjust the size of the block in order to more balance.
I appreciate the opportunity to exchange ideas on your blog design and I trust that we will walk together on the same street.
Thank you so much
Yours Sincerely,
MS. Sutada Maudkong
NESCAFÉ brand manager, in Thailand
Nestle (Thai), Ltd.