วันเสาร์ที่ 16 กรกฎาคม พ.ศ. 2554

Journal 4

     For this week, I get a new idea/creativity about marketing strategy  from this course.  The company need to create unique of products to persuade customers such as  production positioning (unique selling point) promotion strategies or brand value. If your company create the point of selling that are outstanding and different. It’ll make your products are more interesting. For instance, Starbuck Coffee. I think unique selling point of Starbuck is coffee flavor.
      Product definition:  Product = Product + service + after sale service. I think it’s very important in marketing strategy. How to build a  successful brand. How to make impression for consumers. However, I know it was not easy to make one well- know product and success in business. But if you try to create new idea  for your product. It’s not difficult!
                                            Think different & Make different!

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