This was really a surprise when I know Victoria’s secret. It ’s very popular company especially in America .Victoria’s secret is known for woman’s lingerie and beauty products. Importantly, I’m very amazed for strategies of marketing. You know ? it is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006 . And now an operating income increase continualy.
I love promotion strategy of Victoria Secret. The company has ceased to use supermodels in its fashion shows and model photographer in catalogues. I think this strategy is the point of sale that make Victoria’s Secret is successful nowadays. From I watched Victoria’s Secret Fashion Show 2010-2011 from YouTube. It’s very spectacular show. This show is called Victoria’s secret Angels. I believe the audiences catch the eyes for supermodels. The underwear is so sexy and really elegant. My favorite model is Adriana Lima. She is a beautiful girl and looks stunning on catwalk.
